Services and facilities offered by TygerBear are introduced to stakeholders by means of meetings, posters, circulars, publicity and word of mouth within the hospital. The general public is also reached by means of e.g. volunteers, exhibitions, theatre, workshops, radio talks, presentations etc.

The marketing function is executed by staff members of the Unit and assisted by a Public Relations Officer of the Hospital, Hospital Board and members of the TygerBear Foundation Trust.

Target Market

The following parties will benefit:

• Traumatised children from pre-birth to 18 years who attend the hospital as in and out patients.
• Families of traumatised children.
• All survivors of rape, attempted rape and sexual abuse as well as their families.
• All HIV/AIDS patients and their families.
• People involved in the care and management of traumatised children and adolescents.
• All patients who require support and empowerment.

Stakeholders

• The management and staff members of Tygerberg Academic Hospital and in particular the Department of Social Work.
• Sponsors
• Volunteers
• Interest groups
• Society in general
• The TygerBear Foundation Trust